Home Theater Made Easy - HITACHI PRESS RELEASES

HITACHI PRESS RELEASES

05/30/2006

HITACHI INTRODUCES NEW ULTRAVISION® 120Hz LCD DISPLAYS
-- Four New Ultra-Slim Flat Panel Models Deliver Industry’s Best LCD Technology --

SAN DIEGO, Calif. - May 30, 2006 - The Ubiquitous Platform Systems Division of Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT), www.hitachi.us/tv, today introduced its 2006 line-up of LCD flat panel HDTVs featuring four new UltraVision® models including two advanced Director’s Series displays. Combining market-leading LCD technology with a sleek, sophisticated design, Hitachi’s new LCD displays arrive in 32- and 37-inch sizes and deliver the best picture quality possible as a result of Hitachi’s proprietary black frame insertion technology and 120Hz high speed double refresh drive.

“Hitachi’s investment in proprietary LCD technologies delivers the most realistic picture possible for the absolute best LCD home theater experience,” said Bill Whalen, senior product manager, Hitachi America, Ltd., Ubiquitous Platform Systems, Consumer Group. “Our latest LCD models produce the sharpest images and motion picture clarity using next-generation LCD technology.”

Hitachi’s 2006 LCD HDTVs include the next-generation PictureMaster™ HD III video processor with advanced 1080p histogram processing for dynamic image contrast, maximum 16 bit/281 trillion color capability and motion overdrive technology for a clearer picture. To enhance the consumer experience, all Hitachi LCD HDTVs include four high-definition and six standard-definition aspect modes, split screen/picture-in-picture. All of these features are packed into an ultra-slim, modern and stylish display that is destined to become the highlight of any room, measuring just inches deep and ready for viewing with either matching power swivel tabletop stand or mounted on the wall.

High-quality audio performance is delivered through a 20-watt speaker system packing MTS stereo/SAP with simulated surround sound, optical digital audio output, and bass boost that offers the viewer mute, soft mute and TV-as-center speaker options. Both LCD models also include a quick start seamless HDTV (ATSC) and NTSC tuner and come CableCARD™ compatible and digital cable-ready.

UltraVision® HLT79 Series 120Hz LCD HDTV
The 32-inch UltraVision® 32HLT79 and 37-inch UltraVision® 37HLT79 120Hz LCD flat panel HDTVs have been designed to deliver a superior image and a design statement. The HLT79 series’ display is framed by a deep black finish trim and includes a titanium gray lower speaker panel and matching swivel tabletop stand. Convenience features for the displays include side panel menu controls, a preprogrammed fully illuminated remote control, day and night memory by input with timer, new day dynamic picture memory, three-language on-screen display, parental locks (V-Chip), on/sleep timers, auto link input sensor, discrete IR codes and three HDMI and component inputs each. The 32HLT79 and 37HLT79 will be available in November at the suggested retail prices of $2,199 and $2,699, respectively.

UltraVision® HLX99 Director’s Series 120Hz LCD HDTV
The Director’s Series represents Hitachi’s top-line engineering technology and includes the UltraVision® 32HLX99 and 37HLX99 120Hz LCD models. These superior black gloss home theater displays feature the very best of Hitachi’s industry-leading advancements in LCD technology, providing film quality image tuning, black and white color temperatures and custom color temperatures, an adjustable color decoder, auto color and Hitachi’s own Digital Color Management III technology. HLX99 series displays come with a convenient power swivel tabletop stand, TV Guide On-Screen® IPG, a Roll and Click™ illuminated remote control and separate simple remote control and a two year parts and labor warranty with in-home service, all in addition to the HLS69 series features. The 37HLX99 and 32HLX99 will be available in October and November at the suggested retail prices of $2,999 and $2,499, respectively.

HITACHI INTRODUCES WORLD’S FIRST 42-INCH PLASMA WITH 1080 LINE DISPLAY
-- New Televisions Feature Sleek Aluminum and Glass Designs --

SAN DIEGO, Calif. - May 30, 2006 - The Ubiquitous Platform Systems Division of Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT), www.hitachi.us/tv, today announced its 2006 plasma television line that combines original technologies and sophisticated designs. The new HDTVs feature 42- and 55-inch screen sizes, and exclusive technologies that produce razor sharp images and deep, rich colors. Hitachi’s 42-inch models introduce 1080 vertical lines of resolution to the 42-inch plasma screen size for the first time. This original Hitachi plasma technology creates a line for vertical line match with the dominant 1080i HDTV format. The 55-inch models use similar proprietary technologies that produce more active picture area and a brighter picture.

Hitachi’s 2006 UltraVision® models include industry leading connectivity with 3 HDMI and 3 Component inputs for compatibility with today’s digital sources. The company’s PictureMaster™ HD III video processing technology features third-generation 1080p processing and new histogram processing for enhanced contrast, sharpness, and color for a clearer, sharper picture. This year’s Hitachi plasma models also have extended color capabilities to reproduce the purest reds, greens and blues. Through this latest plasma line, Hitachi is devoted to investment in its core technology, intellectual property and manufacturing.

“The world’s first 1080 line 42-inch plasma is the result of Hitachi’s investments into core plasma technologies,” said Bill Whalen, senior product manager, Hitachi America, Ltd., Ubiquitous Platform Systems, Consumer Group. “Now consumers can see today’s digital signals with a new clarity that only Hitachi plasma technology can deliver. All of our new plasma products utilize advanced proprietary technologies to bring the most realistic image and best picture quality possible to home theater.”

UltraVision® HDS69 Plasma HDTV Series
Hitachi’s HDS69 series picture is framed by slim aluminum trim and silver side speakers that present the impression that the television is machined from a solid block of aluminum. Both the 42- and 55-inch models include the new PictureMaster™ HD III processor, featuring dynamic contrast, dynamic histogram processing, maximum 16 bit/281 trillion color capability, automatic 3:2 film processing, 4 HD aspect modes, 6 SD aspect modes, and split screen/picture in picture. The 42HDS69 has 1024 x 1080 resolution using Alternate Lighting of Surfaces (ALiS) panel technology that delivers more than 1.1 million pixels. The 55HDS69, with 1365 x 768 resolution and high-contrast black rib structure is designed for consumers that want big impact in a large screen plasma product. Both models feature the new natural color anti-reflective glass filter, pure HDTV blue and red, high-aperture pixel design, and include:

(3) HDMI™ audio/video inputs.

(3) Component inputs.

The Quick Start Seamless HDTV and NTSC tuners deliver the picture quickly with seamless access to all available channels.

CableCARD™ compatibility provides simplified “one remote control” operation for cable programming on participating systems.

Hitachi’s separate Day and Night Memories for each source component deliver superior picture quality. Simply pressing the Day/Night button on the remote or using the automatic timer switches between bright daytime settings and high fidelity nighttime settings.

Six Speaker 36-watt audio system.

Manual tabletop swivel stand (optional for 55-inch).

Additional highlights include an auto link input sensor, simulated surround sound, bass boost, optical digital audio output. The 42HDS69 and 55HDS69 will be priced at $2,499 and $4,299, respectively, and are shipping this month.

UltraVision® CineForm HDT79 Plasma HDTV Series
The 42-inch 42HDT79 and 55-inch 55HDT79 include all of the features of the HDS69 series as well as the TV Guide On Screen® interactive programming guide. Hitachi’s signature CineForm™ Series distinctive design elements include black side speakers that enhance the style of the products. The consumer experience is further refined with a power swivel base that allows instant fine tuning of the viewing angle and is included with the 42-inch, and available as an option for the 55-inch. An Illuminated Roll & Click™ Remote offers a slim ergonomic design and backlit buttons for easy use. The unique rolling wheels make it easy to quickly change the channels or adjust the volume. The enhanced Digital Color Management III system can store two settings – one for the photo memory card input, and one for all other video settings for true color rendering. The HDT79 series also includes adjustable color decoder, 2 IR outputs, an IR pass through and USB photo input. Both models will be available in July, with the 42HDT79 priced at $2,999 and the 55HDT79 at $4,799.

UltraVision® CineForm Director’s Series HDX99 Plasma HDTV Series
Hitachi’s top-of-the-line UltraVision® CineForm™ Director’s Series™ models for 2006 include the 42-inch 42HDX99 and 55-inch 55HDX99 plasma HDTVs. Both models feature a new Deep-Black Natural Color Filter that effectively absorbs ambient room light, reducing reflections for richer blacks and vibrant color.

The 42HDX99 and 55HDX99 models include all of the advanced technologies found in the HDT79 and HDS69 models, including the new PictureMaster™ HD III digital video processor. The auto color, black & white color temperature, and Custom Color Temperature features present a new level of convenience and image customization to discerning videophiles. The CineForm™ Director’s Series™ Plasma HDTV line also features an exclusive high-end industrial design with an all black design. For film enthusiasts, the Director’s Series features a special “Film Quality Image” factory setup that provides increased detail in shadows and highlights while maintaining sharp focus and minimal noise.

These Director’s Series™ models feature the exclusive Learning AV NET V with Simple Remote, which concentrates the power of total home theater control into a small hand-held 12-button remote. This convenient and intuitive remote fits comfortably in the palm of the hand and can command an entire home theater system. In addition, these models include IEEE-1394 with full AV control capabilities.

The 42HDX99 and 55HDX99 will both be available in August for the suggested list prices of $3,499 and $5,299, respectively, with a two-year parts and labor warranty.

HDF39 Plasma HDTV Series
The 42-inch 42HDF39 model includes exclusive features and plasma technologies to produce a cinema-like home viewing experience, and features a sleek titanium silver finish with bottom speaker design and a fixed table-top stand. The model also boasts high aperture pixel design and 1024 x 1024 resolution, as well as ATSC and NTSC tuners, 3 color temperatures, 3D comb filter, 20-watt speaker system, and HDMI and component inputs. The 42HDF39 is currently available for the suggested list price of $2,299.

HITACHI EXPANDS FRONT PROJECTION PORTFOLIO WITH TWO NEW MODELS

Advanced HDPJ52 with New Dual Iris Technology and Affordable EDPJ32

CEDIA, INDIANAPOLIS, IN – September 9 , 2005 – The Home Electronics Division of Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT), www.hitachi.us/tv, today introduced two new models that broaden Hitachi’s compact home theater projector offerings, including the feature-rich UltraVision® HDPJ52 720p High Definition 16:9 LCD Front Projector for home theater enthusiasts and the EDPJ32 Enhanced Definition LCD Entertainment Projector for savvy consumers looking for an affordable projector option.

UltraVision® High Definition 16:9 LCD Front Projector HDJP52

The HDPJ52 features the company’s new and exclusive Hi-2 Dual Iris System for superior picture quality and powerful contrast ratio of up to 5000:1. “At the core of every Hitachi home theater product is years of optical engineering development and refinement, combined with advanced new technologies,” said Jeff Fochtman, product manager for Hitachi America, Ltd., Home Electronics Division. “The HDPJ52’s Hi-2 Dual Iris System is a testament to the fact that our engineering expertise and design know-how enables us to deliver a large screen size solution with flexible installation options and unparalleled image quality.” Loaded with exclusive Hitachi technologies, the HDPJ52 features the innovative Hi-2 Dual Iris System that combines two independently controlled Iris components to optimize the brightness of the projector to the ambient light conditions in the room to ensure users enjoy a more realistic and dramatic picture.

The 10-step, remote motorized lens iris can be opened for maximum output from the projector when more brightness is needed for high-ambient light conditions or closed in a low-light environment to create a deeper black level and increase subtle detail in shadows and highlights. The system controlled Lamp Iris can also be independently opened and closed by degrees to dynamically affect the amount of light sent through the light engine to the LCD panels. By digitally mapping incoming frames to determine the correct position of the Lamp Iris, a 5000:1 contrast ratio can be achieved.

The HDPJ52 also includes Hitachi’s exclusive nine-step gamma curve adjustment feature for attaining proper black levels and picture mode presets to optimize the picture quality for specific programming types and customized to suit the specific viewing environment. And regardless of the ambient light conditions of the room, the HDPJ52 projector delivers optimal brightness to ensure the best possible picture quality.

Hitachi’s proprietary Super-Focus Quattro ELD Lens technology enables the HDPJ52 to be placed off-axis from the center of the screen without requiring digital correction. The lens system itself shifts the image both vertically and horizontally to reproduce 720p high-definition images with exceptional detail and sharpness. Extensive imaging features include a 1.6x optical zoom that, when combined with the 3 Panel 720p LCD light engine, can create an image up to 300 inches with clarity and enhanced brightness. This front projector features a resolution of 1280 x 720, 3:2 film processing, 1,200 Lumen Light Output, HDMI-HDTV Input, a user-replaceable 150-watt lamp and a “whisper quiet” operation to reduce noise output to an industry low of just 24db.

The HDPJ52 measures 5 11/16” x 13 3/8” x 11 3/16” and weighs 10.8 pounds. It will be available this month for $3,999.99.

Enhanced Definition LCD Entertainment Projector EDPJ32

Retailing under $1,500, Hitachi’s new EDPJ32 projector gives consumers a high-performance front projector at an affordable price. This model weighs less than five pounds and features Hitachi’s exclusive glass lens with digital zoom, a resolution of 854 x 480, 3:2 Film Processing and 1,300 Lumen Light Output. Convenience features include three pre-set picture modes, including Normal, Cinema and Dynamic settings, as well as a 1.2x Digital Zoom Control.

The EDPJ32 also offers a “whisper quiet” 32db operation with front exhaust and a consumer replaceable 165-watt lamp. A D-Sub (female) component adaptor and stereo mini-RCA audio adaptor are included.

The EDPJ32 measures 3” x 11” x 8” and weighs only 4.8 pounds. It will be available this month and retail for $1,499.99.

UltraVision® High Definition LCD Front Projector PJTX100

Rounding out the line of Hitachi front projectors is the UltraVision® PJTX100, a high-definition 16:9 LCD home-theater projector. The PJTX100 provides a large screen size solution with flexible installation options and unparalleled image quality. The 3 Panel 720p LCD light engine and exclusive Super Focus Quattro ELD can create an image from 30 to 300 inches, with incredible clarity and brightness. The Super Focus Quattro ELD lens system includes lens shift capability as well as 1.6x zoom functionality. The lens shift feature in the PJTX100 allows the unit to be placed off axis from the center of the screen without having to use digital correction. The lens system itself shifts the image both vertically and horizontally, maintaining detail and sharpness.

The PJTX100 measures 5 9/16” x 13 7/16” x 11 1/6” and is available now for $2,999.

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